Effective Date: Nov, 2024
Last Updated: Nov, 2024

APEX Digital (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring transparency in how we handle your data. This Privacy Policy explains how we collect, use, share, and safeguard your information in compliance with global privacy standards.

1. Information We Collect

We collect the following information:

1.1 Personal Information

• Name, email address, phone number, and other details you provide (e.g., via contact forms, account registration, newsletters).

1.2 Automatically Collected Information

• IP address, browser type, device details, operating system, pages visited, and time spent on the website (via cookies and analytics tools).

1.3 Sensitive Personal Information

• We do not intentionally collect sensitive data unless legally required and with your explicit consent.

1.4 Children’s Data

Our website is not intended for children under 16. We do not knowingly collect information from minors.

2. Legal Basis for Processing Data

We process personal data under the following legal bases:

• Consent: When you provide permission (e.g., subscribing to our newsletters).
• Contract: To fulfill a contract or service request.
• Legitimate Interest: To improve services, market effectively, or ensure website security.
• Legal Obligation: When required by law or regulatory compliance.

3. How We Use Your Information

We use your information to:

• Respond to inquiries and provide services.
• Enhance your experience through website optimization.
• Send newsletters, updates, and marketing communications (where consented).
• Comply with legal and regulatory obligations.
• Prevent fraud, security breaches, and unauthorized access.

4. Your Rights Under Global Privacy Laws

Depending on your location, you have the following rights:

General Rights (GDPR, CCPA, PIPEDA, etc.):

• Access: Request details of the data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (“Right to be forgotten”).
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to data processing for marketing or legitimate interests.
• Restriction: Limit how we process your data.

Additional CCPA Rights (California Residents):

• Right to know categories of data collected and disclosed.
• Right to opt-out of the sale or sharing of personal data.
• Right to non-discrimination for exercising your privacy rights.

5. How We Share Your Information

We share data only when necessary and with:

• Service Providers: Trusted third parties for hosting, analytics, marketing, or customer support.
• Compliance: Legal authorities, when required to comply with laws or regulations.
• Business Transfers: In case of mergers, acquisitions, or asset sales.

We do not sell personal data.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar tools to:

• Improve website functionality and performance.
• Track website usage and audience analytics.
• Personalize content and advertisements.

You can control or disable cookies via browser settings.

7. Data Security

We implement robust security measures (e.g., encryption, firewalls) to protect your data against unauthorized access, loss, or misuse. However, no system is entirely secure, and we encourage responsible internet use.

8. International Data Transfers

If you access our services from outside the United States, your data may be transferred to servers in other countries. We ensure all data transfers comply with applicable legal standards (e.g., GDPR adequacy decisions or Standard Contractual Clauses).

9. Retention of Your Data

We retain your data only as long as necessary to fulfill its purpose or comply with legal obligations. Once no longer needed, your data will be securely deleted or anonymized.

10. Updates to This Privacy Policy

We may update this policy periodically. Changes will be posted on this page with the “Last Updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, contact us:

APEX Digital
Email: info@apexinc.digital